The true beauty of institutions is that they’re
perpetual. The people who empower them
come and go, but the institution itself is capable of being there long after
you and I cycle out.
Sometimes, the societal purpose of institutions is not easy
to see, especially were for-profit corporations are involved. Some chose to abandon their societal
purpose in favor of brazenly public primary objective “to enhance shareholder
value” - business-speak for “profit”.
Oil companies for example serve the common good – and make money – by ensuring
that fuel is delivered to consumers who need it on a timely basis. Similarly, hospitals take calculated
financial and medical risks to ensure society’s ability to have options for
good health.
Profit, intended to empower perpetuity for the public good instead
becomes a way of keeping score over short-term periods; sustainability becomes
at best, an afterthought.
This viewpoint is so common-place that it is now commonly
perceived that the true purpose of institutions is to enhance profit and to
shield individuals from the very societal responsibility at the core of the
concept of institutions. The great
loss is the deep societal power of perpetuity.
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